作者：编辑部sun 文章来源：国和网校 发布时间：2011-11-04
important factor in their choice of detergent (洗衣粉), smell was rated highly, above ingredients and price. Now stores are becoming even more direct in their use of smell. The smell of fresh bread in a supermarket tends to encourage people to buy, and people selling their houses are recommended to have coffee being heated when potential buyers arrive. Suddenly smell is becoming big business. One company specializing in the use of smells to attract customers now has many large stores on its own list of customers. They find that when pleasant smells are filtered through a store's air conditioning system, people tend to spend longer in the store and buy more. Research shows that smells can increase people's view of the value of a product. In a test, people looked at the same types of shoes in two rooms-one filled with purified air, the other with a smell of mixed flowers. 84u/o of the people preferred the shoes in the room with the smell of flowers. In fact, many said they would be prepared to pay up to US$10 more for a pair. Smells also have other potential uses. Some companies are experimenting with different smells to produce different effects in their workers according to the time of day. For example, early in the morning they might put the smell of lemon in the air conditioning system to wake people up.
In the middle of the morning, when the atmosphere tends to become more tense, the smell of wood could be used to calm people down. Before lunchtime the smell of melting butter would encourage people to go to lunch on time. After lunch, when people often begin to lose concentration, the smell of mint(薄荷) would increase their alertness.
41. Which is the most appropriate title for the passage?
A. How to avoid being affected by smells
B. Using smells to influence people
C. The power of our sense of smell
D. New smells in supermarkets
42. In the survey, when selecting- detergent, people considered smell .
A. not important
B. as important as price
C. less important than ingredients
D. more important than price
43. To attarct more customers, some large stores .
A. employ a company specializing in the use of-smells
B. provide free coffee for them
C. filter purified air through air conditioning
D. decorate themselves with fresh flowers
44. The majority of people in the test (Para. 3) preferred .
A. the smell of shoes to that of flowers
B. the smell of flowers to that of shoes
C. the shoes in the room with purified air
D. the shoes in the room with appealing smells
45. To produce a calming effect, some companies use the smell of .
A. lemon
B. word
C. melting butter
D. Mint
Passage Four
The First Rule of Finance is to live within your means by spending no more than 80% of your take-home pay. If you take home $100 per week, spend no more than $80. But ever look at what people spend their .money on? I have relatives and friends deeply in debt, spending $12 for every $10 they earn instead of the $.8 you know they should be spending. When I see them, they're proud of their new whatever. "What do you think of my new truck? asked one from the driver's seat. "Do you like my new shoes?" asked another on high heels. "Check out my new big screen,"said a third. while holding the remote in his living room. We’ve all heard people fishing for compliments on their new toys.
Every one of them was proud of what they'd financed. They seem to have bought it for the purpose of being proud, of showing off, of keeping up with the Joneses. "Look at my new..." is everybody’s favorite phrase, even when the object in question isn't theirs at all and won't be new when they've finally. paid for it if they ever do. They’re proud of being stupid . They think it's cool to drive the financed car, wear the financed shoes, and watch the financed TV, but to smart people, whose opinions are the only ones we should respect, these people look dumb as rocks.
The Joneses, nine times out of 10, are financially stupid. That's why they have all that stuff, on borrowed money. Why try to copy them? Worse, why try to impress them? Copy and impress smart people, the ones who own their stuff. If you want to impress smart people , debt is the last way to go about it. Trying to impress a money-smart person by going into debt is like trying to impress Olympic sw mrrung champion Michael Phelps by drowning in a pool. Michael Phelps is impressed by good swimming ,and a money--smart person by good money management.
46. According to the author, the new truck, shoes and big screen mentioned in Para.2 are .
A. indicators of wealth
B .necessities to the buyers
C. just a waste of money
D. examples of showing off
47. “…the object in question isn't theirs" (Para. 2) means .
A. it is bought for other people
B. it is bought with loaned money
C. it will finally be owned by the bank
D. it will finally be owned by the buyers
2010年MPA全国联考真题英语(A卷)(七)
