Directions: After reading the following passage, you will find 5 questions or unfinished statements, numbered 36 through 40. For each question or statement there are 4 choices marked A ), B), C) or D ) . You should make the correct choice and mark the corresponding letter on the Answer Sheet with a single line through the center.
Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products - or to ask their parents to buy for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has"Economy Size"or"Family Size"printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
36."A buyer will get something for nothing"in paragraph 2 may probably mean ________.
A) a buyer will not get what he pays for
B)a buyer will get more than what he pays for
C) a buyer will get something useful free of charge
D) a buyer will get more but pay less
37. From the pasage we know the buyer pays more attention to ________.
A) the size of a container
B) a container with attractive picture
C) a well-designed container
D) a plain container with low cost
38. What suggestion does the writer give in the passage?
A) It's not good to buy the product which is sold in a glass or dish.
B) The quality of a container has nothing to do with the quality of the product.
C) The best choice for a buyer is to buy a product in a plain package.
D) A buyer should buy what he needs most rather than a well-designed package.
39. Which of the following sentences is NOT true according to the passage?
A) In fact glasses or dishes used for packaging do not cost money at all.
B)"Family Size"printed on the package means that it is rather economic.
C) To a child, even to an adult, the form is far more important than the content.
D) Words and pictures written on the package are thought to be an advertisement.
40. What do you think is the best title for the passage?
A) How to Package a Product.
B) How to Make an Advertisement.
C) How to Sell Product.
D) How to Attract More Buyers.
答案及精解
36.【答案精解】A。推理题。这句话的意思是"有的购买者买一件东西，却什么也不图。"隐藏的意思是他们只看包装不看实物，是物非所值的购物方式。只有选项A是表达的这种意思，其他几个选项意思近似。
37.【答案精解】C。推理题。整篇文章讲的是包装就是广告。包装诱惑人进行购买，为什么人们会购买呢，主要是因为人们对好的包装感兴趣，通常认为他们是免费的。
38.【答案精解】D。推理题。最后一段，作者提示读者The words and pictures do not tell the whole story.Only the product inside Call do that.也就是说不要太相信广告词和图，要看产品本身。
39.【答案精解】A。判断题。第二段最后一句However，the cost of the container is added to the cost of the product，说明所有包装的成本都是算入产品价格的，选项A说包装的玻璃碟子不花钱，这是不正确的。
40.【答案精解】A。主旨题。本文是讲包装让购物者产生购物冲动的问题，它包含了两层意思，一是对于消费者来说，要注意不要只看包装不看内容;二是对于卖家来说，就是要注意如何包装产品了。因此A更符合这篇文章的标题。
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